“ The joy of an early release lasts but a short time. The bitterness of an unusable system lasts for years
— Anonymous
“ It is far better to adapt the technology to the user than to force the user to adapt to the technology
— Larry Marine
“ The system should treat all user input as sacred
— Jef Raskin
“ If the user can’t use it, it doesn’t work
— Susan Dray
“ Right now, computers, which are supposed to be our servant, are oppressing us
— Jef Raskin
“ I don’t understand the technology. But you don’t have to. You have to understand what it can do for you
— Rupert Murdoch
“ Bad news travels fast. A dissatisfied shopper tells around 10 other people about the shopper’s bad experience
— Albrecht & Zembre, 1985
“ There is no reason for any individual to have a computer in his home
— Ken Olson, President, Digital Equipment Corp. (1977)
“ We do not see things as they are; we see things as we are
— The Talmud
“ You can use an eraser on the drafting table or a sledge hammer on the construction site
— Frank Lloyd Wright
“ An expert is a man who has made all the mistakes that can be made in a very narrow field
— Niels Bohr
“ Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper’
— Alan Cooper
“ Right now you are a prisoner of each application you use
— Theodor Holm ‘Ted’ Nelson, October 2001
“ Watch people in their own environments
— Peter Merholz
“ What do users do and how do they talk about it?
— Jared M. Spool
