“ Although I firmly believe that there is no such thing as a stupid question, there can indeed be stupid answers
— Don Norman
“ ‘Intuitive’ interfaces are easier to build when designers have a deep understanding of the users
— Jared M. Spool
“ Studying and questioning users does no good if you tell them the answers
— Jakob Nielsen
“ Simplicity—the art of maximizing the amount of work not done—is essential
— Agile Manifesto
“ You have to ask questions to understand (…) And everytime they (customers) tell you what’s wrong - it’s an opportunity
— Carly Fiorina
“ If we want users to like our software, we should design it to behave like a likeable person
— Alan Cooper
“ One of my favorite business model suggestions for [web] entrepreneurs is to find an old UNIX command that hasn’t yet been implemented on the web, and fix that
— Marc Hedlund
“ Customers always know what’s wrong. They can’t always tell you what they want, but they always can tell you what’s wrong
— Carly Fiorina
“ If I have a thousand ideas and only one turns out to be good I am satisfied
— Alfred Nobel
“ Questions about whether design is necessary or affordable are quite beside the point: design is inevitable
— Douglas Martin
“ Features are meaningless. They mean nothing to users. A coherent product user interface is the product to users
— Kim Goodwin
“ If you do not know your materials, all you do is express your inability to express yourself
— ancient artist’s saying
“ cowdung - the conventional wisdom of the dominant group
— Malcolm Follos
“ Society attacks early, when the individual is helpless
— B. F. Skinner
